Welcome to the BCV Bookshelf! This bookshelf will contain titles we think entrepreneurs will find interesting and relevant. We'll always feature a title that we're either currently reading or have read in the past and will use featured titles to generate dialogue through our blog. We look forward to the ongoing conversation.

Super Freakonomics

Super Freakonomics

By Steven Levitt & Stephen Dubner

Explore the hidden side of everything with the freakquel to Freakonomics.

Innovator’s Dilemma

Innovator’s Dilemma

By Clayton Christensen

Focusing on disruptive technology, Christensen shows why companies miss out on new waves of innovation.

SuperFreakonomics

SuperFreakonomics

By Steven Levitt & Stephen Dubner

A sequel to the best-seller Freakonomics, this book explores the hidden side of everything.

Blink

Blink

By Malcolm Gladwell

Understanding the world within by studying how we make complex choices in the blink-of-an-eye

The Goal

The Goal

By Eliyahu Goldratt

The story of a plant manager desparately trying to improve performance. Through this powerful story, the author illustrates the ideas underlying the Theory of Constraints.

Switch

Switch

By Chip Heath & Dan Heath

Examines how to change things by aligning people's emotional and rational systems.

The Tipping Point

The Tipping Point

By Malcolm Gladwell

An exploration of the tipping point phenomenon, the moment when an idea, trend, or social behavior causes a threshold, tips, and spreads like wildfire.

Freakonomics

Freakonomics

By Steven Levitt & Stephen Dubner

A study of incentives and how they impact the way people behave

Nudge

Nudge

By Richard Thaler and Cass Sunstein

People often choose poorly. By knowing how people think, however, we can design choice envirionments that make it easier for people to choose what is best.

Made to Stick

Made to Stick

By Chip and Dan Heath

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Chip and Dan Heath tackle head-on these questions.